Isabelle has been making jewellery for luxury brands for several years.
Then, one day, David Bowie appears to her in a vision. Covered in gold and pearls, glowing in a halo of multicoloured lights, he whispers into her ears: “Do it yourself”. It clicks. She must launch her own brand, her own line of jewellery. Nearby, a book is open on a photo taken by Brassaï in 1932. It is the portrait of a lady called La Môme Bijou, taken in a Montmartre bar with mirrored walls. She is draped in pearl necklaces, looking straight at the camera. Serendipity. In front of Isabelle, here is Montmartre. The radio plays “Should I Stay or Should I Go”.
Crystal clear. The name of her brand will be La Môme Bijou.
View of the roofs: metal maze against the open sky. The real Parisian chic now! Make life beautiful now! Pop up. She imagines the first designs of her brand: chic, upmarket, impertinent, unconventional, unaffected. Her style is born: lulu, lu(dic) lu(xury). Original creations, turbulent, ironic, colourful, showcasing her craftsmanship via luxury jewellery.